Under One Roof: A Strategic Analysis of Spotify’s Family Plan Verification Policy
I. The Foundation: Spotify’s Cohabitation Clause At the heart of Spotify’s strategy for its multi-user subscription tiers lies a clear and legally codified mandate: cohabitation. This foundational rule, while seemingly straightforward, has become a complex and contentious aspect of the company’s relationship with its subscribers, shaping its technical systems, enforcement actions, and overall business strategy.… Read More »