Commercial Carpeting & Installation Services: A Procurement Analysis for 3349 NJ-138, Wall Township, NJ

Executive Summary

This report presents a comprehensive analysis of the commercial carpeting market and installation providers servicing the property at 3349 NJ-138, Wall Township, New Jersey. The primary objective is to equip the property owner with the necessary data to make an informed procurement decision for the installation of durable, cost-effective carpeting across multiple building units.

The local market in Monmouth County is robust, characterized by two dominant business models: traditional physical showrooms and convenient mobile “shop-at-home” services. For a commercial client managing multiple units, the mobile service model presents a significant efficiency advantage by bringing a vast selection of samples directly to the property for on-site evaluation.

An analysis of product suitability for a rental environment strongly indicates that commercial carpet tiles offer a superior long-term value proposition over traditional broadloom carpet. While upfront costs may be comparable, the ability to replace individual tiles in the event of localized damage significantly reduces long-term maintenance expenses and unit vacancy time, making it a strategically sound investment for a rental portfolio.

A detailed cost analysis reveals that a realistic, all-inclusive budget for a quality commercial carpet installation ranges from approximately $5.20 to $13.35 per square foot. This estimate encompasses mid-range nylon carpet material, padding (where required), professional installation labor, removal of existing flooring, and furniture moving. The final cost will be contingent on project scale, specific product selection, and the condition of the subfloor.

Based on an in-depth review of vendor reputation, service offerings, and warranties, the primary recommendation is to engage with providers offering a mobile “shop-at-home” service combined with a lifetime installation warranty. SMART Carpet and Flooring and My Way Carpet Floors & More emerge as the top contenders in this category. Both companies have extensive positive customer feedback and a business model well-suited to the logistical needs of a multi-unit project. For clients who prefer a traditional showroom experience, Atlantic Flooring and DnR Carpet & Flooring represent excellent, highly reputable alternatives with decades of experience in the local market.

Market Overview & Product Suitability for Multi-Unit Complexes

The Commercial Flooring Landscape in Monmouth County

The property located in Wall Township falls within a well-developed and competitive commercial flooring market. It is serviced by a multitude of established contractors based not only in Monmouth County but also in the adjacent Ocean and Middlesex counties, ensuring a wide range of options for procurement.¹ The analysis of these providers reveals two distinct and prevalent business models, each with specific implications for a commercial property owner.

The first is the Traditional Showroom Model. This long-standing approach is employed by companies such as Avalon Flooring, Atlantic Flooring, and DnR Carpet & Flooring.¹ These businesses operate physical showrooms where clients can browse extensive collections of flooring materials, view large-format samples, and receive in-person consultations from sales staff.⁶ This model offers the advantage of a tactile, comprehensive shopping experience, allowing for a broad comparison of textures, colors, and brands in a single location. For complex projects, the ability to work directly with design consultants in a dedicated space can be beneficial.⁶

The second, and increasingly popular, approach is the Mobile “Shop-at-Home” Model. This model is the cornerstone of operations for providers like My Way Carpet Floors & More and SMART Carpet and Flooring.⁹ These companies eliminate the need for clients to visit a store by bringing a mobile showroom directly to the property. These showrooms are typically vans stocked with thousands of samples, ranging from carpet and vinyl to hardwood and laminate.⁹ The primary value proposition, as articulated by My Way Carpet, is to “alleviate the stress & time of going back and forth to a retail flooring store”.⁹

For a commercial client overseeing a multi-unit complex, the efficiency of the business model is a critical factor that directly impacts the total cost of the project when accounting for time and logistics. While the traditional showroom allows for a comprehensive overview of products, it necessitates that the property owner or manager dedicate significant time to travel to one or more retail locations. Conversely, the mobile service model is inherently more efficient for this type of project. A representative can schedule a single visit to the building complex at 3349 NJ-138, assess the conditions of multiple units simultaneously, and present pre-selected, commercial-grade samples in the actual environment where they will be installed. This allows for an immediate and accurate assessment of how colors and textures will appear under the specific lighting conditions of the units, a key advantage noted by My Way Carpet.⁹ This streamlined, on-site process minimizes the property manager’s time commitment and accelerates the initial consultation and quoting phase. The effectiveness of this model, however, is highly dependent on the expertise and preparation of the sales representative and their understanding of the specific demands of commercial applications.

Product Deep Dive: Carpet Tile vs. Broadloom for Rental Properties

When selecting carpeting for rental units, the decision extends beyond initial aesthetics and cost to encompass long-term durability, maintenance, and lifecycle value. The two primary formats for commercial carpet—carpet tiles and broadloom—offer distinct advantages and disadvantages in this context.

Carpet Tiles, also known as modular carpet, are square sections of carpet that are installed together to form a complete floor covering. Their popularity in commercial settings is driven by a unique set of functional benefits. A Plus Flooring of NJ highlights their ease of installation, exceptional durability in high-traffic areas, and, most critically, their straightforward maintenance.¹¹ The standout feature for a rental property portfolio is the ability to replace individual tiles. Should a tile become permanently stained, burned, or otherwise damaged, it can be removed and replaced with a new one without disturbing the rest of the floor.¹¹ This is a significant operational advantage in a rental environment where localized damage is a common occurrence. Instead of incurring the cost of replacing an entire room’s carpet, the property owner can maintain a stock of matching tiles for quick, low-cost repairs that can often be performed by on-site maintenance staff. This minimizes both the direct cost of remediation and the potential for lost revenue due to extended unit downtime between tenants. Furthermore, carpet tiles often result in less material waste during installation, particularly in rooms with irregular shapes or multiple closets.

Broadloom Carpet is the traditional wall-to-wall carpeting that is manufactured in large rolls, typically 12 or 15 feet wide. It provides a seamless, uniform appearance that can create a more plush and residential feel, which may be a desirable aesthetic depending on the market positioning of the rental units.⁶ For large, simple, rectangular rooms, broadloom can sometimes have a lower initial material cost per square foot compared to carpet tiles. Its acoustic properties are also a key benefit, helping to dampen sound transmission between units—a valuable feature in a multi-unit complex.¹ However, its primary drawback in a rental context is its vulnerability to localized damage. A single irreparable stain or tear can compromise the entire installation, forcing the replacement of the whole room’s carpet. This leads to higher long-term maintenance costs and greater material waste over the life of the property.

Considering these factors, the lifecycle cost of carpet tiles is very likely to be lower than that of broadloom for a portfolio of rental units. The higher initial investment, if any, is offset by substantially lower repair and replacement costs over time. The ability to quickly and inexpensively remedy common tenant-related damage makes carpet tiles a more resilient and financially prudent long-term investment. The analysis therefore strongly suggests that the procurement process should prioritize providers with significant expertise and product selection in commercial-grade carpet tiles.

Material Considerations: Fiber Performance in High-Traffic Environments

The performance and longevity of a commercial carpet are fundamentally determined by its fiber composition and construction. For a multi-unit residential building, where foot traffic is constant and durability is paramount, selecting the correct fiber is a critical decision.

Industry data identifies several common fiber types, with clear distinctions in their performance characteristics ¹²:

Nylon: This is widely regarded as the benchmark fiber for commercial applications. It is cited for its “excellent durability, resiliency, and ability to withstand heavy foot traffic”.¹² Nylon fibers have superior “memory,” meaning they can be crushed by furniture or foot traffic and will bounce back to their original shape. This resilience prevents matting and crushing in hallways and main living areas, ensuring the carpet maintains its appearance for longer. For a building complex, nylon represents the most reliable choice for maximizing the lifespan of the flooring investment.
Olefin (Polypropylene): Olefin is inherently stain and fade-resistant and is generally less expensive than nylon. However, it is less resilient and more prone to crushing and matting over time.¹² While it may be a suitable budget option for very low-traffic areas like closets, it is not recommended for the primary living spaces or common areas of a rental unit.
Polyester: This fiber offers exceptional stain and fade resistance and can be manufactured with a very soft, luxurious feel. It is also often made from recycled materials, offering an eco-friendly angle. Its primary weakness is its lower resilience compared to nylon, making it more susceptible to matting in high-traffic pathways.¹²

In addition to fiber type, the pile height is a crucial factor in a commercial setting. A low pile carpet, defined as having a height of 1/4 inch or less, is the recommended standard for high-traffic areas.¹² The short, dense construction is extremely durable, resistant to crushing, and significantly easier to clean and vacuum. While a high pile carpet offers a more plush feel, it is ill-suited for a rental environment as it is more difficult to maintain and shows wear patterns more quickly.¹² Therefore, a low-pile nylon carpet, whether in tile or broadloom format, represents the optimal combination of durability, maintainability, and long-term appearance retention for this project.

Comprehensive Cost Analysis

A precise cost for a commercial carpeting project can only be determined through on-site estimates from qualified vendors. However, by synthesizing aggregated industry data, it is possible to establish a detailed and reliable financial framework for budgeting and for evaluating the fairness of quotes received. It is notable that local providers generally do not publish specific pricing on their websites, making this aggregated analysis essential for preliminary planning.¹

Estimated Project Costs

The total cost of a commercial carpet installation is a composite of several key components. Understanding these individual cost drivers is critical for a commercial client to deconstruct vendor proposals, compare bids on an “apples-to-apples” basis, and identify potential areas for negotiation or value optimization. A single, all-inclusive price per square foot can obscure where costs are allocated, whereas a line-item breakdown provides necessary transparency. For example, a higher overall quote may be justified by the inclusion of comprehensive furniture moving or the use of premium materials, while a lower quote might exclude essential services like old flooring removal.

The following table provides a granular breakdown of the anticipated costs for a mid-range quality commercial carpet installation, suitable for a multi-unit residential complex. The material cost is based on a durable, mid-range nylon product, which is the recommended standard for this application.

Table 1: Estimated Cost Breakdown for Commercial Carpet Installation (per sq. ft.)

Cost Component	Low-End Estimate ($/sq. ft.)	High-End Estimate ($/sq. ft.)	Data Source(s)	Key Considerations for a Multi-Unit Project
Carpet Material (Mid-Range Nylon)	$3.00	$7.00	¹²	Price varies by quality, brand, and whether it’s broadloom or tile. Bulk purchase discounts may be available for a large project.
Carpet Padding	$0.50	$1.50	¹³	Some commercial carpets, especially glue-down tiles, may not require separate padding. Verify necessity with the installer.
Installation Labor	$0.50	$1.50	¹²	May be higher for complex layouts or custom carpet tile patterns. Some vendors advertise low rates like $0.49/sq. ft., but this is often for “basic” installation only.¹⁴
Removal of Old Carpet & Pad	$0.70	$1.60	¹²	This is a significant cost. Confirm if it’s included in the base quote. Costs can increase if the old carpet is glued down rather than stretch-in.
Furniture Moving	$0.25	$0.75	¹²	Crucial for occupied or furnished units. Clarify the scope of “basic” furniture moving, as complex or heavy items may incur extra charges.¹⁵
Subfloor Preparation	$0.25	$1.00+	¹²	Includes minor cleaning and prep. Major leveling or repairs will significantly increase costs. A thorough on-site estimate is essential to identify this.
Total Estimated Installed Cost	$5.20	$13.35	Synthesized	This range represents a realistic all-in budget per square foot for planning purposes.

Factors Influencing Final Quotations

Beyond the components in the table, several project-specific variables can significantly influence the final price provided by vendors.

Subfloor Condition: This is one of the largest potential sources of unforeseen costs. A subfloor that is uneven, damaged, or has moisture issues cannot provide a stable base for a new carpet installation and must be remediated. The cost to repair or replace a subfloor can range from $2.20 to $4.75 per square foot, which could represent a major budget overrun if not identified early.¹² It is imperative that any on-site estimate includes a thorough inspection of the subfloor condition in each unit.
Project Scale and Complexity: A large-scale project involving numerous units presents an opportunity for economies of scale. The property owner should expect to negotiate for volume discounts on materials and may benefit from more efficient labor deployment. Conversely, units with complex layouts, numerous small closets, or intricate architectural features may command a higher labor cost per square foot.
Product Tier: The cost analysis is based on mid-range nylon. Opting for premium materials, such as high-end designer carpet tiles or wool carpeting, can dramatically increase the material cost. Wool, for example, can range from $8 to over $20 per square foot for the material alone.¹²
Pricing Structure: It is important to be wary of misleading pricing strategies. As DnR Carpet & Flooring explicitly warns, some retailers advertise “Free Installation” but compensate by inflating the price of the carpet or padding.¹⁶ This practice underscores the necessity of demanding a detailed, line-item quote from every potential vendor. This allows for a transparent comparison and ensures all necessary services—from tear-out to furniture moving—are accounted for, preventing surprise charges later in the process.

In-Depth Vendor Profiles & Comparative Analysis

A thorough evaluation of potential vendors requires looking beyond marketing claims to analyze their business models, service guarantees, and, most importantly, their track record of customer satisfaction. A critical aspect of this analysis is understanding the distinction between different measures of reputation. A Better Business Bureau (BBB) rating, for instance, is primarily an indicator of a company’s responsiveness to complaints filed directly with the BBB. An A+ rating suggests the business is diligent about resolving these specific complaints to protect its standing.¹⁷ However, it does not necessarily reflect the full spectrum of customer experience. To achieve a holistic view, this BBB rating must be synthesized with reviews from crowd-sourced platforms like Angi, Houzz, and ConsumerAffairs, which capture a broader range of customer sentiments. A pattern of negative reviews on these sites, even with a high BBB rating, can signal a higher probability of encountering issues that might necessitate a formal complaint process in the first place. This section profiles four of the most viable providers for this project, integrating all available reputational data.

Provider Profile: SMART Carpet and Flooring

Company Overview & Business Model: SMART Carpet and Flooring is a major regional player that has perfected the mobile “shop-at-home” service model. They operate throughout New Jersey, including Monmouth County, and have been in business for over two decades, claiming to have served over 150,000 customers.¹⁰ Their core value proposition is convenience; their sales team brings a mobile showroom with over 4,000 flooring samples directly to the client’s property for an on-site consultation.¹⁰ This model is particularly well-suited for a multi-unit commercial project.
Commercial Product & Service Offerings: The company explicitly lists “Commercial” as a flooring category they service.¹⁰ A significant differentiator is their
lifetime installation warranty, a powerful guarantee that provides long-term peace of mind against installation defects.¹⁰ They also offer free, no-obligation estimates and in-home measurements.¹⁰
Reputation and Customer Sentiment Analysis: SMART Carpet enjoys a largely positive and consistent reputation across multiple platforms.

Positives: Recent customer reviews are overwhelmingly favorable, frequently praising the professionalism, knowledge, and helpfulness of the sales staff—with representatives named “Louie” and “Rima” receiving repeated commendations for working within budgets and providing excellent service.²⁰ Installers are consistently described as efficient, courteous, and clean.²⁰ The company’s commitment to its lifetime warranty is substantiated by a customer who reported having a 20-year-old carpet re-stretched at no cost.²² They hold a 4.9 out of 5-star rating on both Houzz (from 12 reviews) and Shopper Approved (from 883 reviews), indicating a high degree of customer satisfaction.¹⁹
Potential Concerns: A review of older feedback on Angi, primarily from 2014, reveals some instances of installers being late or seeming to rush through jobs.²⁴ However, this theme is notably absent from the vast majority of more recent reviews, suggesting potential improvements in logistics and quality control over the past decade.
Verdict: SMART Carpet and Flooring is a top-tier contender for this project. Their efficient business model, extensive selection, strong positive reputation, and industry-leading lifetime installation warranty offer a compelling combination of convenience, quality, and long-term value.

Provider Profile: My Way Carpet Floors & More

Company Overview & Business Model: Established in 1998, My Way Carpet is a family-owned and operated business that also utilizes the mobile “shop-at-home” model.⁹ They serve the entirety of New Jersey and are known for providing “On The Spot Pricing” during their free in-home estimates.⁹ The business is heavily associated with its owner, Sam “The Carpet Man” Ghanim, who is frequently mentioned in customer reviews.²⁵
Commercial Product & Service Offerings: My Way Carpet explicitly caters to commercial and property management clients, offering a full range of flooring including commercial-grade carpet, VCT, and custom area rugs.⁹ Like their main competitor in the mobile space, they also offer a
lifetime installation warranty, a critical feature for a commercial property owner.⁹
Reputation and Customer Sentiment Analysis: My Way Carpet has cultivated a strong reputation for personal service and quality craftsmanship.

Positives: The company holds an A+ rating from the BBB, though it is not formally accredited.¹⁷ Customer testimonials are exceptionally positive, consistently highlighting the owner’s hands-on involvement, knowledgeable advice, and no-pressure sales approach.²⁵ Reviewers note that the company is reliable and stands behind its work, citing an instance where a five-year-old installation issue was rectified at no charge.²⁵ They are also praised for their flexibility in accommodating commercial schedules, including working on nights and weekends to minimize disruption.²⁵
Potential Concerns: One older review on Angi from 2010 mentioned that the company was difficult to reach for updates during a project.²⁶ A separate review summary notes that due to high demand and a smaller, more personal operation, scheduling flexibility can sometimes be limited.²⁷
Verdict: My Way Carpet is another premier candidate, offering a similar service model and warranty to SMART Carpet but with the added benefit of a highly personal, owner-involved customer experience. This may be particularly appealing to a property owner who values direct accountability and a long-term business relationship.

Provider Profile: Atlantic Flooring

Company Overview & Business Model: Atlantic Flooring is a well-established provider with over 30 years of experience, operating a traditional “boutique warehouse” and showroom in Monmouth County.¹ Their business model is centered on providing expert guidance and consultation within their showroom to help clients navigate their extensive product selection.⁶ It is important to distinguish this entity from several other, unrelated businesses named “Atlantic Flooring” in the region; this analysis is specific to the Monmouth County provider servicing the Wall Township area.¹
Commercial Product & Service Offerings: The company specializes in commercial flooring and demonstrates a deep understanding of the functional requirements of business environments. They offer a range of products including carpet tile, broadloom, and LVT, and their process emphasizes selecting the right material for the application, considering factors like foot traffic and acoustics.¹
Reputation and Customer Sentiment Analysis: Atlantic Flooring has a strong positive reputation, particularly for its expertise and installation quality.

Positives: Reviews are consistently excellent, with customers praising the deep product knowledge of the staff, particularly “Nathan” and “Carol”.²⁸ The installation teams are described as “true installation masters,” noted for their skill, attention to detail, and professionalism.²⁸ The company has demonstrated experience with commercial office spaces and is commended for its communication and ability to deliver perfection.²⁸
Potential Concerns: As a showroom-based provider, their procurement process is inherently less time-efficient for a multi-unit project manager compared to a mobile service. The research did not uncover a specific long-term or lifetime installation warranty comparable to those offered by the mobile providers.
Verdict: Atlantic Flooring is a very strong and reliable traditional provider. It is an excellent choice for a property owner who values an in-depth, in-person consultation process in a showroom and prioritizes proven installation craftsmanship over the convenience of a mobile service.

Provider Profile: DnR Carpet & Flooring

Company Overview & Business Model: DnR Carpet & Flooring is a family-owned and operated business with over 34 years of history in the region.⁵ They operate a physical showroom in Hazlet, NJ, and serve Monmouth, Middlesex, and Ocean counties.⁵ Their brand identity is built on “Honest Prices” and a commitment to a no-pressure, no-gimmick sales process. They explicitly state they do not engage in “up-selling” or hiding installation costs in inflated material prices.¹⁶
Commercial Product & Service Offerings: DnR offers a complete range of flooring solutions for commercial locations, including commercial carpet and Luxury Vinyl Plank (LVP).⁵ They provide a
5-year guarantee on their installations, specifically protecting against buckling.¹⁶
Reputation and Customer Sentiment Analysis: DnR enjoys a uniformly positive reputation as a trustworthy and reliable local business.

Positives: The company is BBB accredited with an A+ rating and is properly licensed in New Jersey.⁵ Customer reviews are consistently favorable, describing the staff (“Joe,” “Peter,” “Gary”) as knowledgeable, friendly, and helpful, and the installers as highly skilled and professional.³⁰ Their transparent pricing philosophy and 5-year installation guarantee are tangible assets that build customer trust. The research did uncover extremely negative reviews for a “D & R Carpet Cleaning” in Australia, but these are for a completely separate and unrelated entity and should be disregarded entirely.³¹
Potential Concerns: Their stated 5-year installation warranty, while solid, is shorter than the lifetime guarantees offered by My Way Carpet and SMART Carpet.
Verdict: DnR Carpet & Flooring is a highly reputable and low-risk traditional provider. Their straightforward approach to pricing and strong local standing make them a dependable choice, particularly for a client who is wary of complex sales tactics and values a clear, multi-year guarantee on workmanship.

Comparative Vendor Matrix

To facilitate a direct comparison, the following table synthesizes the key attributes of the four profiled vendors. This matrix serves as the foundation for the strategic recommendations, allowing for an at-a-glance evaluation of their relative strengths and weaknesses based on the criteria most relevant to a commercial property owner.

Table 2: Comparative Analysis of Top Commercial Flooring Providers

Metric	SMART Carpet and Flooring	My Way Carpet Floors & More	Atlantic Flooring	DnR Carpet & Flooring
Business Model	Mobile “Shop-at-Home”	Mobile “Shop-at-Home”	Traditional Showroom	Traditional Showroom
Years in Business	25+	26+ (Est. 1998)	30+	34+
BBB Rating	Not Found	A+ (Not Accredited)	Not Found for Monmouth Location	A+ (Accredited)
Installation Warranty	Lifetime Guarantee	Lifetime Guarantee	Not Specified	5-Year Guarantee
Key Strengths	Highly efficient process for multi-unit projects, large selection, strong sales team, lifetime warranty, vast number of positive recent reviews.	Owner-operated feel with high personal accountability, no-pressure sales, proven flexibility for commercial schedules, lifetime warranty.	Deep product and design expertise, highly skilled installers praised as “masters,” strong track record with complex commercial projects.	Transparent “no-games” pricing, long-standing local reputation, no up-selling tactics, solid 5-year installation guarantee.
Potential Concerns	Some isolated older reviews mention logistical issues (e.g., timeliness), though this appears resolved.	Scheduling can sometimes be tight due to high demand from a smaller operation. Not BBB accredited.	Less efficient initial process requiring showroom visits. No specified long-term installation warranty found.	Stated warranty period is shorter than that offered by the leading mobile competitors.

Strategic Recommendations & Actionable Next Steps

The final stage of this analysis is to synthesize the market overview, product assessment, cost framework, and vendor evaluations into a set of clear, actionable recommendations. This guidance is designed to streamline the final procurement process and ensure the property owner selects a partner that offers the optimal balance of product quality, installation reliability, long-term value, and operational efficiency for the building complex at 3349 NJ-138.

Primary Recommendation

For this specific project—the carpeting of multiple rental units—the evidence strongly supports prioritizing vendors who offer a mobile “shop-at-home” service model combined with a lifetime installation warranty. This approach addresses the key needs of a commercial property owner:

Efficiency: It minimizes the time the owner or manager must spend traveling to showrooms, allowing for a single, comprehensive on-site consultation.
Accuracy: It allows for the viewing of samples in the actual lighting and environment of the units, leading to better aesthetic decisions.
Long-Term Security: A lifetime warranty on installation is the strongest possible guarantee against future defects like seam separation or buckling, protecting the investment for the long term.

Therefore, the primary recommendation is to solicit quotes from SMART Carpet and Flooring and My Way Carpet Floors & More.

SMART Carpet and Flooring is recommended for its large-scale operational capacity, extensive positive recent feedback, and proven commitment to its lifetime warranty. It represents a highly professional, well-oiled machine.
My Way Carpet Floors & More is recommended for its personal, owner-involved service model, which fosters a high degree of accountability. The consistent praise for “Sam the Carpet Man” suggests a customer-centric culture that is invaluable for building a long-term vendor relationship.

The choice between these two premier providers may come down to the property owner’s preference for a larger, corporate-style service versus a more intimate, family-business relationship. Both are exceptionally strong candidates.

Alternative Recommendation

Should the property owner prefer a more traditional procurement process that involves visiting a physical showroom to see and feel a wider array of products in person, there are excellent local alternatives. In this scenario, the recommendation is to engage with Atlantic Flooring and DnR Carpet & Flooring.

Atlantic Flooring is the choice for a client seeking deep design consultation and who is willing to invest time in the showroom experience to leverage the staff’s expertise. Their reputation for flawless installation on complex jobs is a major asset.
DnR Carpet & Flooring is the choice for a client who prioritizes transparency, straightforward pricing, and a solid, multi-year guarantee. Their “no-games” philosophy and A+ accredited BBB rating make them a very safe and reliable option.

A Guide for Obtaining Quotes: Critical Questions for Vendors

To ensure that all proposals received are comprehensive, transparent, and directly comparable, it is essential to ask a consistent set of detailed questions to each potential vendor. This checklist is designed to cover all critical aspects of a commercial flooring project.

Experience and References: “Do you have specific experience with multi-unit apartment complexes or property management companies? Can you provide references for similar commercial projects you have completed?”
Product Recommendation: “Based on my application (high-traffic rental units), do you recommend carpet tile or broadloom? What are the specific reasons for your recommendation in terms of durability, maintenance, and long-term cost?”
Line-Item Quotation: “Please provide a detailed, line-item quote that clearly separates the cost of the material per square foot/yard, any necessary padding, the installation labor, furniture moving services, and the removal and disposal of the existing flooring.”
Measurement Verification: “What is the total square footage or yardage that your quote is based on? Please provide a copy of the measurement diagram for our records.”
Subfloor Assessment: “Does your on-site estimate include a thorough inspection of the subfloor in a representative sample of units? How are potential subfloor issues, such as leveling or repairs, identified and how are the associated costs structured in your proposal?”
Warranty Details: “Please provide the full, written warranty documentation for both the carpet product itself (from the manufacturer) and, separately, for the installation labor. What is the exact duration and what specific issues are covered?” (This is crucial for comparing DnR’s 5-year guarantee against the lifetime warranties from SMART and My Way).
Project Timeline: “What is the projected timeline for this project, from the date of deposit to the completion of all units? What is your capacity for working around tenant schedules if necessary?”
Installation Team: “Are your installers in-house employees who have been with your company long-term, or are they subcontractors?” (As noted by DnR, long-term installers can be an indicator of consistent quality control ¹⁶).

By using this structured approach, the property owner can confidently compare the offerings from the recommended vendors and select the best long-term partner for this important capital improvement project.

Appendix: Directory of Flooring Providers Servicing Wall Township, NJ

This directory provides a consolidated list of flooring contractors identified as serving Monmouth County and the Wall Township area.

Absolute Flooring LLC

Phone: (908) 461-4522
Address: 23 Lone Oak Rd, Middletown, NJ 07748
Website: absoluteflooringllc.com
Notes: Services Monmouth, Ocean, Middlesex, Union, and Mercer counties. Specializes in hardwood, vinyl, laminate, and tile for commercial clients.² BBB Rating: A+.³²

A Plus Flooring of NJ LLC

Phone: (908) 208-3674
Address: North Brunswick Township, NJ 08902
Website: aplusflooringnj.com
Notes: Offers commercial carpeting, including broadloom and carpet tiles. Provides shop-at-home service and free estimates.¹¹

Atlantic Flooring

Phone: (732) 263-1500
Address: Showroom in Monmouth County
Website: atlanticflooringnj.com
Notes: Traditional showroom model with over 30 years of experience. Specializes in commercial carpet, LVT, and VCT for Monmouth County.¹

Avalon Flooring

Phone: (856) 644-5700 (General)
Address: Multiple locations in NJ, including Ocean Township.
Website: avalonflooring.com
Notes: Large retailer with traditional showrooms. Offers commercial design, products, and installation with a 2-year installation warranty.⁴ BBB Accredited with A+ rating.³³

Carpets To Go

Phone: (732) 462-2420 (Howell), (732) 864-9511 (Brick)
Address: 1787 US-9, Howell Township, NJ 07731; 24 Brick Blvd., Brick, NJ 08723
Website: carpetstogonj.com
Notes: Showroom-based retailer serving the Tri-State area. Carries major brands like Shaw and Philadelphia Commercial. Offers installation and in-home estimates.³⁴

DnR Carpet & Flooring

Phone: (732) 264-8700
Address: 3078 Route 35, Hazlet, NJ 07730
Website: dnrcarpetnj.com
Notes: Family-owned showroom model with over 34 years in business. Services Monmouth, Middlesex, and Ocean counties. Offers a 5-year installation guarantee.⁵ BBB Accredited with A+ rating.¹⁸

Eberhard Carpet One Floor & Home

Phone: (732) 788-3559
Address: Middletown, NJ
Website: eberhardcarpetonemiddletown.com
Notes: Family-owned showroom since 1963, serving Monmouth County. Offers residential and commercial flooring with free estimates.³⁵

My Way Carpet Floors & More

Phone: 1-877-466-9929
Address: South Plainfield, NJ (Mobile service covers all of NJ)
Website: mywaycarpet.com
Notes: Mobile “shop-at-home” model serving commercial and property management clients since 1998. Offers a lifetime installation warranty.⁹ BBB Rating: A+.¹⁷

Ron the Floor Guy, LLC

Phone: Contact form on website
Address: Showroom in Wall Township, NJ (By Appointment Only)
Website: ronthefloorguy.com
Notes: Family-owned business since 1996, specializing in wood floors but with a showroom in Wall Township. Services Ocean and Monmouth counties.³⁷

SMART Carpet and Flooring

Phone: Contact form on website
Address: Mobile service covers all of NJ
Website: smartcarpet.com
Notes: Large mobile “shop-at-home” provider serving residential and commercial clients. Offers over 4,000 samples and a lifetime installation warranty.¹⁰

Step On It Floor Coverings, Inc.

Phone: Contact info not listed
Address: Wall Township, NJ
Website: N/A (Profile on TheBlueBook.com)
Notes: Local contractor with over 30 years of experience in commercial and residential work, including carpet and LVT.³⁸

Supreme Flooring, LLC

Phone: (732) 702-3028
Address: 4400 US-9 #1000, Freehold, NJ 07728
Website: supremeflooringllc.com
Notes: Services Monmouth, Ocean, and Middlesex counties. Offers commercial services including carpet installation with a 1-year warranty on work.³

Works cited

Commercial Carpet, LVT & VCT Flooring in Monmouth County, NJ, accessed August 14, 2025, https://www.atlanticflooringnj.com/commercial-flooring/
Commercial Flooring Installation Company in Rumson NJ | Absolute …, accessed August 14, 2025, https://absoluteflooringllc.com/commercial-flooring/
Flooring Contractor in Freehold, NJ | Residential & Commercial …, accessed August 14, 2025, https://www.supremeflooringllc.com/
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